The innovative space with the iconic Champagne House was conceived by the international architecture and interior design agency AW2, in collaboration with Amadeus, designer and manufacturer of high-end electroacoustic systems
The House of Krug has taken another step in creating new and immersive tasting experiences for its guests by collaborating with France’s IRCAM Institute, Amadeus, and the renowned international architecture and interior design agency AW2 to create a new ‘Audio Tasting Room’ at the Krug Family House in Reims, France.
A CHALLENGE FROM THE HOUSE OF KRUG: Since 1843, the House of Krug has explored new ways to enrich the tasting experience. While Music has always been at its heart, the current endeavor was spurred by recent research further affirming the impact of hearing on taste, including the work carried out by Charles Spence and Janice Qian Wang of Oxford University‘s Cross-modal Research Laboratory. This led the House to push the boundaries of immersive tastings through its collaboration with the IRCAM.Read More »